haku: @author McHugh, M. / yhteensä: 8
viite: 6 / 8
| Tekijä: | McHugh, M. |
| Otsikko: | "Price": time for a subtle shift in strategy |
| Lehti: | IBAR: Journal of Irish Business and Administrative Research
1992 : VOL. 13, p.117-128 |
| Asiasana: | PRICING RETAIL PRICING RETAILING CONSUMER BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | Strategic changes in food retailing has occurred with the growth and dominance of the large multiple corporations. The success of the large multiples can be attributed to the pursuit of fundamental high growth strategies characterised by major expansion programmes. The growth in female employment represents an increasing market segment. For many working women, the time available for food shopping and cooking has been substantially reduced. Therefore the concept of time for today's shopper extends beyond the shopping cycle to the cooking cycle. It is stressed that recognition of the importance of 'time' in all respects is one of the keys to competitive advantage for food retailers in the next decade. |
SCIMA