haku: @author Woiceshyn, J. / yhteensä: 8
viite: 8 / 8
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| Tekijä: | Woiceshyn, J. |
| Otsikko: | Management is the key to new product development in biotechnology (Neue Produkte, Produktentwicklung) |
| Lehti: | Long Range Planning
1993 : JUN, VOL. 26:3, p. 67-76 |
| Asiasana: | |
| Vapaa asiasana: | CHEMISCHE INDUSTRIE, UNTERNEHMENSSTRATEGIE, MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | What makes some firms more effective than others in new product development? Answers are proposed based on evidence from Canadian medical biotechnology that varied in effectiveness. A framework of strategic change was used to describe the firms. The strategy process of the effective and less effective firms differed. The differences between the less effective and more effective firms seemed to stem from different managerial logics of action. These findings have implications for managers involved in new product development. |
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