haku: @author Quelch, J.A. / yhteensä: 8
viite: 7 / 8
| Tekijä: | Quelch, J.A. Austin, J.E. |
| Otsikko: | Should multinationals invest in Africa? (Auslandsinvestition) |
| Lehti: | Sloan Management Review
1993 : SPRING, VOL. 34:3, p. 107-119 |
| Asiasana: | |
| Vapaa asiasana: | AFRIKA, MULTINATIONALE UNTERNEHMEN, INVESTITIONSPOLITIK |
| Kieli: | eng |
| Tiivistelmä: | Are there opportunities for MNC's in Africa? The authors suggest that multinationals move with caution, but for the firms willing to make serious, long term commitments, the rewards are there. They provide some practical suggestions for marketing and structuring an African operation. |
SCIMA