haku: @author Pechmann, C. / yhteensä: 8
viite: 4 / 8
| Tekijä: | Pechmann, C. Ratneshwar, S. |
| Otsikko: | The effects of antismoking and cigarette advertising on young adolescents' perceptions of peers who smoke |
| Lehti: | Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 236-251 |
| Asiasana: | CONSUMER RESEARCH CIGARETTE INDUSTRY ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: | Prior research suggests that young adolescents' perceptions of smokers are strongly associated with smoking initiation. Thus, the authors experimentally investigated the effects of antismoking and cigarette advertising on nonsmoking youths' perceptions of a peer who smokes. Results suggest that exposure to the antismoking ads made salient the seventh-grade subjects' preexisting beliefs that smokers foolishly endanger their health, which resulted in even less favourable evaluations of the smoker's common sense and personal appeal. |
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