haku: @author Kleinschmidt, E. / yhteensä: 8
viite: 7 / 8
Tekijä: | Kleinschmidt, E. |
Otsikko: | A comparative analysis of new product programmes: European versus North American companies |
Lehti: | European Journal of Marketing
1994 : VOL. 28:7, p. 5-29 |
Asiasana: | EUROPE NORTH AMERICA NEW PRODUCTS |
Kieli: | eng |
Tiivistelmä: | This empirical research based on a sample of 154 companies in Canada, USA, Germany and Denmark compares new product development practices in North America and Europe. A literature survey established a research model consisting of six blocks of criteria thought to influence the outcome of new product development efforts. The data collection tool, a mailed questionnaire, was established. |
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