haku: @author Yaprak, A. / yhteensä: 8
viite: 3 / 8
| Tekijä: | Osland, G. Yaprak, A. |
| Otsikko: | Learning through strategic alliances: processes and factors that enhance marketing effectiveness |
| Lehti: | European Journal of Marketing
1995 : VOL. 29:3, p. 52-66 |
| Asiasana: | MARKETING MANAGEMENT STRATEGIC MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Intensified competitive, technological, and market pressures have made organizational learning a critical imperative in global stragey effectiveness. Firms can learn through experience and from three processes that involve other firms: imitation, grafting , and synergism. Interpartner learning has become critical, since experiential learning is insufficient for most firms. Management, marketing and strategic management are examined in the paper. |
SCIMA