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| Tekijä: | Baty, J. II Lee, R. |
| Otsikko: | Intershop: enhancing the vendor/customer dialectic in electronic shopping |
| Lehti: | Journal of Management Information Systems
1995 : SPRING, VOL. 11:4, p. 9-32 |
| Asiasana: | ELECTRONIC SHOPPING VENDING MACHINES MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Electronic shopping systems offer new horizons in vendor marketing, customer convenience, and overall market efficiencies. Information networks can gather thousands of vendors and millions of customers into an information-rich marketplace that serves both their perspectives. Unfortunately, existing electronic shopping systems provide a vendor-customer dialectic that offers low product differentiation and comparability. The authors propose a functional arhitecture for a new generation of electronic shopping infrastructures to dramatically improve vendor representation and customer navigation. |
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