haku: @author Kleinschmidt, E. / yhteensä: 8
viite: 5 / 8
| Tekijä: | Cooper, R. Kleinschmidt, E. |
| Otsikko: | Benchmarking the firm's critical success factors in new product development |
| Lehti: | Product Innovation Management
1995 : NOV, VOL. 12:5, p. 374-391 |
| Asiasana: | MANAGEMENT INNOVATION PRODUCT DEVELOPMENT |
| Kieli: | eng |
| Tiivistelmä: | Managing new product development (NPD) is, to a great extent, a process of separating the winners from the losers. At the project level, tough go/no-go decisions must be made throughout each development effort to ensure that resources are being allocated appropriately. At the company level, benchmarking is helpful for identifying the critical success factors that set the most successful firms apart from their competitors. This company- or macro-level analysis also has the potential for uncovering success factors that are not readily apparent through examination of specific projects. |
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