haku: @author Weitz, B. / yhteensä: 8
viite: 2 / 8
| Tekijä: | Weitz, B. Jap, S. |
| Otsikko: | Relationship marketing and distribution channels |
| Lehti: | Journal of the Academy of Marketing Science
1995 : FALL, VOL. 23:4, p. 305-320 |
| Asiasana: | MARKETING DISTRIBUTION CHANNELS MARKETS |
| Kieli: | eng |
| Tiivistelmä: | The interest of practitioners and academics in channel relationship management has shifted from corporate channel structures and relationships in conventional channels governed by use of power to relationships between independent firms involving contractual and normative control mechanisms. In this article the authors identify several factors leading to this change of interest, propose a scheme for classifying channel relationship research based on control mechanisms, and suggest areas for future research. |
SCIMA