haku: @author Liu, H. / yhteensä: 8
viite: 6 / 8
| Tekijä: | Liu, H. |
| Otsikko: | Patterns of market orientation in UK manufacturing companies |
| Lehti: | Journal of Euromarketing
1996 : VOL. 5:2, p. 77-100 |
| Asiasana: | UNITED KINGDOM MANUFACTURING INDUSTRY MARKETING CONCEPT |
| Kieli: | eng |
| Tiivistelmä: | Since the 1950s, market orientation, labelled the implementation of the marketing concept, has been repeatedly advocated, challenged, defended, and re-espoused. It has been claimed that a lack of market orientation by UK companies could be linked to a decline in their international competitiveness. In recent years, there has been a resurrection of interest in market orientation. A major study has addressed a number of issues on the implementation of market orientation. More recently, business orientation has been examined from a dynamic perspective, and a number of influences on market orientation have been identified. |
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