haku: @author Dhar, R. / yhteensä: 8
viite: 8 / 8
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| Tekijä: | Dhar, R. |
| Otsikko: | The effect of decision strategy on deciding to defer choice |
| Lehti: | Journal of Behavioral Decision Making
1996 : DEC, VOL. 9:4, p. 265-281 |
| Asiasana: | CONSUMER CHOICE CONSUMERS DECISION MAKING CONFLICT |
| Kieli: | eng |
| Tiivistelmä: | Recent research has examined consumer decision making when the option of not choosing any of the alternatives is also provided. The findings from this research suggest that the decision to defer choice is sensitive to the uncertainty of choosing the most preferred option from the set of alternatives provided. Building on this research, the author tests whether the decision to defer choice is also influenced by task variables that influence decision uncertainty. In the first experiment, this proposition is tested for choice problems in which information on three relatively equally attractive alternatives is presented either sequentially or simultaneously. A second study forced subjects into using one of four decision strategies in order to choose between two non-dominated alternatives. |
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