haku: @author Page, M. / yhteensä: 8
viite: 4 / 8
| Tekijä: | Page, M. Pitt, L. Berthon, P. |
| Otsikko: | Analysing and reducing customer defections (Verbraucherforschung) |
| Lehti: | Long Range Planning
1996 : DEC, VOL. 29:6, p. 821-834 |
| Asiasana: | |
| Vapaa asiasana: | KUNDE, MARKETINGSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Firms can grow by attracting new customers, losing fewer customers and doing more business with existing customers. Keeping your present customers and doing more business with them is generally a more efficient way of using resources. It requires a detailed analysis of customer defections to assess the effects of losing customers on long-term profitability and growth. This article provides some simple but powerful graphical analysis tools to use in customer defections analysis. |
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