haku: @author Kleinschmidt, E. / yhteensä: 8
viite: 4 / 8
| Tekijä: | Cooper, R. Edgett, S. Kleinschmidt, E. |
| Otsikko: | Portfolio management in new product development: lessons from the leaders I |
| Lehti: | Research Technology Management
1997 : SEP-OCT, VOL. 40:5, p. 16-28 |
| Asiasana: | MANAGEMENT TECHNOLOGY PRODUCT DEVELOPMENT |
| Kieli: | eng |
| Tiivistelmä: | A study of portfolio management practices in industry reveals three goals: maximizing the value of the portfolio, achieving the right balance and mix of projects, and linking the portfolio to the business's strategy. The first of two articles provides examples of portfolio methods used to achieve the first two goals. Maximizing the portfolio's value is achieved by means of various financial models, including the Expected Commercial Value method and the Productivity Index, which are outlined and critiqued. |
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