haku: @author Roper, S. / yhteensä: 8
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| Tekijä: | Roper, S. Hewitt-Dundas, N. McFerran, B. |
| Otsikko: | Disparities in quality perceptions between small firms and their customers |
| Lehti: | International Small Business Journal
1997 : JUL-SEP, VOL. 15:4, p. 64-79 |
| Asiasana: | SMALL BUSINESS CUSTOMERS ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | Discussion of product quality in the context of small United Kingdom companies has largely related to the impact of quality certification. Product quality improvement will, however, only yield a competitive advantage if improvements are recognized and wanted by customers. This raises two key questions: first, how aware are small firms of their customers' priorities in improving quality? Second, how does small firms' assessment of their own product quality compare with that of their customers? |
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