haku: @author Souder, W. / yhteensä: 8
viite: 3 / 8
| Tekijä: | Souder, W. Song, X. |
| Otsikko: | Analyses of US and Japanese management processes associated with new product success and failure in high and low familiarity markets |
| Lehti: | Journal of Product Innovation Management
1998 : MAY, VOL. 15:3, p. 208-223 |
| Asiasana: | USA JAPAN MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | As detailed in the pages of JPIM and other publications, considerable research effort has been devoted to identifying the preconditions for new product success. Studies of Japanese and US new product development practices have shown that such factors as sales and marketing expertise, technical expertise, decentralised decision making, R&D/marketing integration, project manager competency, and support from senior management can play key roles in influencing new product success. |
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