haku: @author Pennings, E. / yhteensä: 8
viite: 7 / 8
| Tekijä: | Lint, O. Pennings, E. |
| Otsikko: | R&D as an opinion on market introduction |
| Lehti: | R. and D. Management
1998 : OCT, VOL. 28:4, p. 279-288 |
| Asiasana: | R&D MANAGEMENT MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Discounted cash flow methods for making R&D investment decisions cannot properly capture the option value in R&D. Since market and technology uncertainties change expectations about the viability of many new products, the value of projects is frequently adjusted during the R&D stages. Capturing the adjustment in expectations has an option value that may significantly differ from the Net Present Value of R&D projects. However, there are no historic time series for estimating the uncertainty of the value of R&D projects. |
SCIMA