haku: @author Taylor, A. III / yhteensä: 8
viite: 3 / 8
| Tekijä: | Taylor, A. III |
| Otsikko: | BMW takes its own route |
| Lehti: | Fortune
1998 : OCT, VOL. 138:8, p. 103-108 |
| Asiasana: | ECONOMICS CARS SUCCESS |
| Kieli: | eng |
| Tiivistelmä: | As competitors rush to merge, Bavaria's purveyor of fine motocars cultivates its luxurious niche. Will the global economy treat such a strategy kindly? It didn't work for Godzilla, but the No. 1 rule for success in the automotive business for years has been "size doesn't matter". Manufacturers like to spread their fixed costs - for engineering, technology, marketing - over the largest volume of vehicles possible to keep their costs low. Lately this has become the industry's preeminent philosophy. |
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