haku: @author Souder, W. / yhteensä: 8
viite: 2 / 8
| Tekijä: | Souder, W. |
| Otsikko: | Environmental uncertainty, organizational integration, and new product development effectiveness: a test of contingency theory |
| Lehti: | Journal of Product Innovation Management
1998 : NOV, VOL. 15:6, p. 520-533 |
| Asiasana: | ENVIRONMENT UNCERTAINTY PRODUCT DEVELOPMENT |
| Kieli: | eng |
| Tiivistelmä: | In a study of 101 new-product development (NPD) projects at high-tech firms in the U.S. and the U.K., the authors explore the interplay between technical and market uncertainty, integration, and NPD effectiveness. Their study examines two types of integration: R&D/marketing integration and direct R&D/customer integration. The study measures NPD effectiveness in terms of such indicators as NPD cycle time, prototype development proficiency, design change frequency, and product launch proficiency. |
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