haku: @author Chetty, S. / yhteensä: 8
viite: 6 / 8
| Tekijä: | Chetty, S. |
| Otsikko: | Dimensions of internationalization of manufacturing firms in the apparel industry |
| Lehti: | European Journal of Marketing
1999 : VOL. 33:1/2, p. 121-142 |
| Asiasana: | ECONOMICS INTERNATIONAL COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | The economic deregulation, in 1984, in New Zealand was followed by an influx of cheap imports which most affected the apparel industry. Firms which wanted to survive decided to export. Studies the dimensions of internationalisation of those firms. A modified version of Welch and Luostarinen's model is used as it provides a broad framework to study internationalization. The study confirms that regional trading agreements and economic deregulation have expedited the internationalisation of firms. |
SCIMA