haku: @author Assael, H. / yhteensä: 8
viite: 3 / 8
| Tekijä: | Assael, H. Poltrack, D. F. |
| Otsikko: | Relating products to TV program clusters |
| Lehti: | Journal of Advertising Research
1999 : APR, VOL. 39:2, p. 41-52 |
| Asiasana: | MEDIA RESEARCH TELEVISION INDUSTRY PRODUCTS |
| Kieli: | eng |
| Tiivistelmä: | This paper examines the selection of a TV program mix related to product ownership. Programs can be viewed in groups for purposes of media planning. Such groupings should be formed by direct association with product ownership or usage. |
SCIMA