haku: @author Lambert, D. / yhteensä: 8
viite: 2 / 8
| Tekijä: | Lambert, D. Slater, S. |
| Otsikko: | Perspective: First, fast and on time: the path to success. Or is it? |
| Lehti: | Journal of Product Innovation Management
1999 : SEP, VOL. 16:5, p. 427-438 |
| Asiasana: | Product development Product life cycle Marketing |
| Kieli: | eng |
| Tiivistelmä: | This article provides a critical examination of the three most significant and popular product development time performance principles. They are: first to market, fast product development cycle time, on-time schedule performance. The author suggests three alternative speed-related guiding principles. |
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