haku: @author Butler, P. / yhteensä: 8
viite: 5 / 8
Tekijä: | Butler, P. |
Otsikko: | By popular demand: marketing the arts |
Lehti: | Journal of Marketing Management
2000 : MAY, VOL. 16:4, p. 343-364 |
Asiasana: | Arts Culture Marketing |
Kieli: | eng |
Tiivistelmä: | A framework for the analysis of the distinctive structural and process characteristics of marketing the arts, that assumes a knowledge of marketing concepts and processes, is proposed and developed in this study. The marketing concept is then examined critically for its utility for the arts context. |
SCIMA