haku: @author Liu, H. / yhteensä: 8
viite: 4 / 8
| Tekijä: | Liu, H. Wang, Y.P. |
| Otsikko: | Patterns of channel relationship management in China |
| Lehti: | Journal of Euromarketing
1999 : VOL. 8:3, p. 77-93 |
| Asiasana: | Distribution Foreign investment International economic relations China |
| Kieli: | eng |
| Tiivistelmä: | This study explores relational exchanges between foreign invested enterprises (FIEs) and local third party distributors in China. Different relationship patterns between the relational constructs of intra-channel conflict, power, channel relationship and performance of from those in Western countries have been indentified. Channel relationship is positively related to distributor's performance. |
SCIMA