haku: @author Dhar, R. / yhteensä: 8
viite: 4 / 8
| Tekijä: | Dhar, R. Nowlis, S. |
| Otsikko: | Comparison effects on preference construction |
| Lehti: | Journal of Consumer Research
1999 : DEC, VOL. 26:3, p. 293-306 |
| Asiasana: | CONSUMERS RESEARCH MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Consumers frequently compare alternatives to make similarity and preference judgments. Recent research suggests that the construction of both similarity and preference judgments can be captured by a feature-matching model that allows for shifts in the relative weights assigned to the various features of the alternatives being compared. An implication of this model is that engaging in one comparative process can influence the relative weight assigned to the features that are considered in a second comparative judgment. |
SCIMA