haku: @author Brooks, C. / yhteensä: 8
viite: 7 / 8
| Tekijä: | Kaufmann, P. Donthu, N. Brooks, C. |
| Otsikko: | Multi-unit retail site selection processes: incorporating opening delays and unidentified competition |
| Lehti: | Journal of Retailing
2000 : SPRING, VOL. 76:1, p. 113-128 |
| Asiasana: | RETAILING COMPETITION MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Multiunit site selection models have long ignored the impact of time delays in store openings. To determine the effect of this limitation and to identify a solution, the authors compare three multiunit site selection procedures. The first is a sequential procedure that selects sites and then opens them one at a time. The second is a global approach that selects all future sites in a single decision process. Third, is a proposed anticipated-delay procedure that incorporates opening delays, firm planning horizons and discount rates in determining appropriate sites for multiunit retail systems. |
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