haku: @author Gabbott, M. / yhteensä: 8
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| Tekijä: | Jevons, C. Gabbott, M. |
| Otsikko: | Trust, brand equity and brand reality in Internet business relationships: an interdisciplinary approach |
| Lehti: | Journal of Marketing Management
2000 : JUL, VOL. 16:6, p. 619-634 |
| Asiasana: | Electronic commerce Internet Brands Networks Models Trust |
| Kieli: | eng |
| Tiivistelmä: | Trust and the concept of the brand are increasingly of interest in the study of business relationships on the Internet. While there is a plethora of models, those with potential application for Internet business relationship theory are described and analysed. |
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