haku: @freeterm entertainment / yhteensä: 8
viite: 5 / 8
| Tekijä: | Dietl, H. Franck, E. |
| Otsikko: | Kontaktstudium: Medienstrategien. Free-TV, Abo-TV, Pay per View-TV - Organisationsformen zur Vermarktung von Unterhaltung |
| Lehti: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
2000 : SEP, VOL. 52:6, p. 592-603 |
| Asiasana: | Leisure industry Quality Pricing Competition Strategy |
| Vapaa asiasana: | Media Entertainment |
| Kieli: | ger |
| Tiivistelmä: | Companies wanting to make profits from selling television entertainment to large audiences are confronted with 3 major problems. Different solutions are provided for each of these problems. Combining of all 3 forms of selling TV entertainment lets firms to increase profits through price-quality-discrimination. (original in German) |
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