haku: @author Dubinsky, A.J. / yhteensä: 8
viite: 4 / 8
| Tekijä: | Liu, S.S. Dubinsky, A.J. |
| Otsikko: | Institutional entrepreneurship: a panacea for universities-in-transition? |
| Lehti: | European Journal of Marketing
2000 : VOL. 34:11-12. p. 1315-1337 |
| Asiasana: | ENTREPRENEURSHIP FINANCING STRATEGIC MANAGEMENT UNIVERSITIES |
| Kieli: | eng |
| Tiivistelmä: | Nowadays universities must seek alternative means of generating revenues to support their mission. One such approach involves the use of institutional entrepreneurship. This paper describes how institutional entrepreneurship complements strategic marketing management and strategic management, how it can ultimately generate funds for universities-in-transition, and provides a case illustration of how universities have successfully employed entrepreneurial activities to their advantage. |
SCIMA