haku: @author Ingene, C. A. / yhteensä: 8
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| Tekijä: | Ingene, C. A. Parry, M. E. |
| Otsikko: | Is channel coordination all it is cracked up to be? |
| Lehti: | Journal of Retailing
2000 : WINTER, VOL. 76:4, p. 511-547 |
| Asiasana: | Pricing Wholesaling Supply chain management |
| Kieli: | eng |
| Tiivistelmä: | A fundamental task for supply-chain managers is to determine wholesale-prices. Such determination is a core theme in the marketing science literature on distribution channels - which seems to have concluded that channel coordination - setting wholesale-prices to maximize total channel profit - represents the best of all possible objectives. |
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