haku: @indexterm East Asia / yhteensä: 8
viite: 5 / 8
| Tekijä: | Ahlstrom, D. Bruton, G. Chan, E. S. |
| Otsikko: | HRM of foreign firms in China: the challenge of managing host country personnel |
| Lehti: | Business Horizons
2001 : MAY-JUN, VOL. 44:3, p. 59-68 |
| Asiasana: | World economy International trade Brands East Asia |
| Vapaa asiasana: | Southeast Asia |
| Kieli: | eng |
| Tiivistelmä: | The article deals with factors influencing global branding success and failure. Why has it been such a struggle for these "tigers" to make an ompact on the world market? And what can their marketers do to build successful global brands. |
SCIMA