haku: @author Smith, N. C. / yhteensä: 8
viite: 3 / 8
| Tekijä: | Smith, N. C. |
| Otsikko: | Ethical guidelines for marketing practice: a reply to Gaski and some observations on the role of normative marketing ethics |
| Lehti: | Journal of Business Ethics
2001 : JUL I, VOL. 32:1, p. 3-18 |
| Asiasana: | BUSINESS ETHICS CORPORATE RESPONSIBILITY MANAGEMENT BEHAVIOUR CODES OF PRACTICE WORK ETHICS |
| Kieli: | eng |
| Tiivistelmä: | There are situations where ethics demands more of marketing managers than "obey the law" and "act in your self-interest". Managers may face situations where ethics, the law and self-interest are inconsistent. Observations on the role of normative marketing ethics, including the requirement to develop ethical theory for marketing as well as ethical guidelines are incorporates. |
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