haku: @author Timmermans, H. / yhteensä: 8
viite: 4 / 8
| Tekijä: | Popkowski Leszczyc, P. Sinha, A. Timmermans, H. |
| Otsikko: | Consumer store choice dynamics: an analysis of the competitive market structure for grocery stores |
| Lehti: | Journal of Retailing
2000 : FALL, VOL. 76:3, p. 323-346 |
| Asiasana: | RETAILING CUSTOMERS COMPETITION |
| Kieli: | eng |
| Tiivistelmä: | This study aims at formulating and testing a model of store choice dynamics to measure the effects of consumer characteristics on consumer grocery store choice and switching behavior. A dynamic hazard model is estimated to obtain an understanding of the components influencing consumer purchase timing, store choice, and the competitive dynamics of retail competition. The hazard model is combined with an internal market structure analysis using a generalized factor analytic structure. |
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