haku: @author Wirtz, B. W. / yhteensä: 8
viite: 6 / 8
| Tekijä: | Wirtz, B. W. Lihotzky, N. |
| Otsikko: | Internetökonomie, Kundenbindung und Portalstrategien |
| Lehti: | Betriebswirtschaft
2001 : MAY-JUN, VOL. 61:3, p. 285-305 |
| Asiasana: | Customers Internet Marketing |
| Kieli: | ger |
| Tiivistelmä: | Due to increased market transparency and resulting decreased transaction and switching costs, the issue of customer retention in the internet economy gains importance. Based on a case study analysis of four internet portals, this article analyzes the objectives and effects of different customer retention measures and their foundation in the specific properties of the internet economy. |
SCIMA