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| Tekijä: | Erdogan, B.Z. Baker, M.J. Tagg, S. |
| Otsikko: | Selecting celebrity endorsers: the practitioner's perspective |
| Lehti: | Journal of Advertising Research
2001 : MAY-JUN, VOL. 41:3, p. 39-48 |
| Asiasana: | ADVERTISING AGENCIES ADVERTISING RESEARCH UNITED KINGDOM |
| Vapaa asiasana: | CELEBRITIES |
| Kieli: | eng |
| Tiivistelmä: | This paper investigates British advertising agency managers' consideration of important celebrity characteristics when selecting an endorser and these factors' importance according to product types. |
SCIMA