haku: @author Chetty, S. / yhteensä: 8
viite: 4 / 8
Tekijä: | Chetty, S. Patterson, A. |
Otsikko: | Developing internationalization capability through industry groups: the experience of a telecommunications joint action group |
Lehti: | Journal of Strategic Marketing
2002 : MAR, VOL. 10:1, p. 69-89 |
Asiasana: | GROUPS INTERNATIONALIZATION NETWORKS TELECOMMUNICATIONS INDUSTRY NEW ZEALAND |
Kieli: | eng |
Tiivistelmä: | This paper is based on Telecommunications Exporters of New Zealand (TENZ), which is a collaborative group, known as a joint action group, that was formed in order to increase telecommunications exports from New Zealand. The initiative to form TENZ was taken by Trade New Zealand, which is a government-funded export promotion organization, that then acted as a network catalyst. Using the business network perspective and resource-based view of networks, five propositions are developed and tested. |
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