haku: @author Pechlaner, H. / yhteensä: 8
viite: 8 / 8
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| Tekijä: | Abfalter, D. Pechlaner, H. |
| Otsikko: | Strategic management and cultural heritage sites: New entrepreneurial challenges for private owners of castles and stately homes |
| Lehti: | International Journal of Arts Management
2002 : SPRING, VOL. 4:3, p. 8-18 |
| Asiasana: | Strategic management Leadership Travel Tourist industry Entrepreneurship Europe |
| Vapaa asiasana: | Cultural heritage |
| Kieli: | eng |
| Tiivistelmä: | Although there is general agreement about the need to preserve cultural heritage, private heritage sites such as castles and stately homes are facing severe financial difficulties. This research describes the current situation as well as future prospects for private owners of castles and stately homes in Austria, Germany, Switzerland and the South Tyrol region of Italy. It also points out the complexity of the conflict btw. tradition and economic constraints, and identifies gaps in management such as cooperation, education and ethics. The authors recommend the application of strategic management, especially leadership, to find viable means of preserving private ownership of cultural heritage properties while at the same time offering an attractive and marketable product. |
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