haku: @author Quick, C. / yhteensä: 8
viite: 7 / 8
| Tekijä: | Quick, C. |
| Otsikko: | World Cup 2002: A shot at goal |
| Lehti: | Accountancy
2002 : JUN, VOL. 129:1306, p. 46-47 |
| Asiasana: | SPORTS INDUSTRY UNITED KINGDOM ANALYTICAL REVIEW COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | The author of the Article states that it's not just football fans who are hoping for a strong performance from England in the FIFA World Cup. British businesses are pinning their hopes on the hugely popular international tournament as a way of boosting their fortunes at a time when many are still in the economic doldrums. How much money they will make depends partly on the success of the team. The longer England remains in the tournament - the final is on 30 June - the longer the nation will stay hooked, and the more people will spend. Football is big business, and the World Cup is the pinnacle of the sport's calendar. So the author answers the question whether companies will be performing handstands or crying on the sidelines. |
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