haku: @author Yuan, Y. / yhteensä: 8
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| Tekijä: | Zhang, J.J. Yuan, Y. Archer, N. |
| Otsikko: | Driving forces for m-commerce success |
| Lehti: | Journal of Internet commerce
2002 : VOL. 1:3, p. 81-105 |
| Asiasana: | Electronic commerce Mobile technology Information technology Communication Networks |
| Vapaa asiasana: | e-commerce m-commerce |
| Kieli: | eng |
| Tiivistelmä: | Is m-commerce just an extension or a subset of e-commerce? Will it turn out to be just more hype? This paper discusses the realities of m-commerce and the major differences btw. mobile commerce and Internet-based e-commerce. Based on this understanding, identified are key factors that must be taken into consideration to design valuable m-commerce applications. It is emphasized that the success of m-commerce relies on the synergy of three driving forces: technology innovation, evolution of new value chain, and active customer demand. |
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