haku: @author Dhar, R. / yhteensä: 8
viite: 2 / 8
| Tekijä: | Dhar, R. Glazer, R. |
| Otsikko: | Hedging customers |
| Lehti: | Harvard Business Review
2003 : MAY, VOL. 81:5, p. 86-92 |
| Asiasana: | Consumer behaviour Customers Finance Portfolio management Risk Companies |
| Kieli: | eng |
| Tiivistelmä: | Customers are individuals and want to be treated as such - which makes the profitability of each hard to predict. Tend to them as solicitously as you wish, but you can manage customers better - and make their collective behaviour less difficult to anticipate and plan for - if you think of them as you would stocks in a portfolio. |
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