haku: @author Laing, A. / yhteensä: 8
viite: 5 / 8
| Tekijä: | Horne, S. Laing, A. |
| Otsikko: | Editorial : Non-profit marketing - ghetto or trailblazer ? |
| Lehti: | Journal of Marketing Management
2002 : DEC, VOL. 18:9-10; p.829-832 |
| Asiasana: | MARKETING NON-PROFIT ORGANIZATIONS |
| Kieli: | eng |
| Tiivistelmä: | Marketing research is moving beyond descriptive accounts in the field of non-profit marketing. At too many times non-profit marketing is characterized and the interactions are limited. The applications of marketing concepts in unconventional contexts are offering more critical and reflective analysis. |
SCIMA