haku: @author Wirtz, B. W. / yhteensä: 8
viite: 2 / 8
| Tekijä: | Wirtz, B. W. Olderog, T. Schwarz, J. |
| Otsikko: | Strategische Erfolgsfaktoren in der Internetökonomie |
| Lehti: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
2003 : FEB, VOL. 55:1, p. 60-77 |
| Asiasana: | GOALS PROFIT INTERNET REGRESSION ANALYSIS |
| Kieli: | ger |
| Tiivistelmä: | Considering the changes initiated by the development of the internet and the internet economy, this article focuses on both the companies' success and its critical success factors for the internet economy. For the derivation of the success, a system of companies' goals, appropriate for the internet economy, is discussed. Drawing the internet economy initiated changes into account, marketing, research & development and organisation intensity are identified as critical success factors and related to the companies' success. These relationships are empirically verified with a sample of American internet economy companies, with implications for further scientific research (original in German). |
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