haku: @author Jang, S. / yhteensä: 8
viite: 6 / 8
| Tekijä: | Jang, S. |
| Otsikko: | Mitigating tourism seasonality: a quantitative approach |
| Lehti: | Annals of Tourism Research
2004 : OCT, VOL. 31:4, p. 819-836 |
| Asiasana: | Tourism Portfolio investment Market segmentation |
| Kieli: | eng |
| Tiivistelmä: | This research proposed an approach to obtaining quantitative solutions which can ultimately assist marketers in mitigating seasonal effects. It suggests that marketers should select a mix of tourism segments that fall along the Frontier given a demand-risk target. |
SCIMA