haku: @freeterm targeting / yhteensä: 8
viite: 3 / 8
Tekijä: | Green, B. |
Otsikko: | How to target baby boomers |
Lehti: | Admap
2005 : VOL. 40:3, p. 14-16 |
Asiasana: | Advertising Marketing management |
Vapaa asiasana: | Baby boomers Marketing campaign Targeting |
Kieli: | eng |
Tiivistelmä: | The author describes in detail a successful campaign to recruit baby boomers to a fine arts museum. He covers the planning with the idea creation and the execution of the event in the article. |
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