haku: @freeterm Semiotics / yhteensä: 8
viite: 2 / 8
| Tekijä: | Cooper, S. McLoughlin, D. Keating, A. |
| Otsikko: | Individual and neo-tribal consumption: Tales from the Simpsons of Springfield |
| Lehti: | Journal of Consumer Behaviour
2005 : SEP, VOL 4:5, p. 330-344 |
| Asiasana: | Consumer behaviour Consumption Models Society Sociology Psychology |
| Vapaa asiasana: | Semiotics Television Postmodernism |
| Kieli: | eng |
| Tiivistelmä: | This paper puts forward a model for the analysis of consumption as an expression of the self ('individualistic consumption') and as a system of meaning enabling linkage to social tribes ('tribalistic consumption'). In addition, this framework is applied in a semiotic analysis of The Simpsons. By examining the consumption and meaning of goods in a popular television show, an indirect reflection of modern society and the centrality of goods to meaning are highlighted. |
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