haku: @author Assael, H. / yhteensä: 8
viite: 2 / 8
| Tekijä: | Assael, H. |
| Otsikko: | A demographic and psychographic profile of heavy Internet users and users by type of Internet usage |
| Lehti: | Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 93-123 |
| Asiasana: | Internet marketing demography surveys life style |
| Vapaa asiasana: | WWW |
| Kieli: | eng |
| Tiivistelmä: | This article develops a demographic and lifestyle profile of heavy web users, that is those using the web for 20 hours a week or more, based on a survey of over 5.000 respondents. In addition, six key web usage categories (here as: w-u-catg/s.) are also identified: Web generalists, Downloaders, Self-improvers, Entertainment seekers, Stock traders, and Socializers. A profile of each w-u-catg. is developed. The profiles may be useful to web marketers for selecting media etc. in targeting the user groups. |
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