haku: @author Grimes, A. / yhteensä: 8
viite: 4 / 8
| Tekijä: | Grimes, A. |
| Otsikko: | Are we listening and learning? Understanding the nature of hemispherical lateralisation and its application to marketing |
| Lehti: | International Journal of Market Research
2006 : VOL. 48:4, p.439-458 |
| Asiasana: | marketing research |
| Kieli: | eng |
| Tiivistelmä: | This paper aims at critically examining the basis on which marketing research has sought to apply a specific area of neuropsychological understanding: the hemispheric lateralisation of brain function. For this purpose, scientific research in this area is reviewed and the application of this work to marketing is critically evaluated. |
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