haku: @author Kuehn, R. / yhteensä: 8
viite: 4 / 8
| Tekijä: | Kuehn, R. |
| Otsikko: | Der Markt als Impulsgeber fuer das Produkt-Markt-Konzept. |
| Lehti: | Unternehmung
1987 : APR, VOL. 41:2, p. 134-147 |
| Asiasana: | PRODUCT POLICY MARKETS INNOVATION |
| Kieli: | ger |
| Tiivistelmä: | A historical account of the product-market relationships is given as they appear in portfolio analysis. The four strategic groups of products /"stars", "cows", "dogs", and "question marks"/ are characterized. The growing importance of market life cycle concept is emphasized in connection with the types of innovation. The impact of technology and markets on product innovation. Potentialities and limits of market orientation. The role of market research in the examination of product development concepts. Conclusions made from the criticism of traditional product development methods. Strategic marketing as a framework and source of information for product development planning. |
SCIMA