haku: @author Ruekert, R. W. / yhteensä: 8
viite: 4 / 8
| Tekijä: | Walker, O. C. Ruekert, R. W. |
| Otsikko: | Marketing's role in the implementation of business strategies : a critical review and conceptual framework. |
| Lehti: | Journal of Marketing
1987 : JUL, VOL. 51:3, p. 15-33 |
| Asiasana: | CORPORATE STRATEGY MARKETING COMPANY PERFORMANCE ORGANIZATIONAL DECISION MAKING |
| Kieli: | eng |
| Tiivistelmä: | Various theoretical perspectives, normative statements and pieces of empirical evidence about organizational structures and processes best suited for implementing different types of business strategies are reviewed and integrated. Particular emphasis in given to the relationship of different types of structure, processes, and policies involved in the performance of marketing activities to the overall performance business strategies. Several specific research propositions are developed. |
SCIMA