haku: @author Johanson, J. / yhteensä: 8
viite: 7 / 8
Tekijä: | Sharma, D. D. Johanson, J. |
Otsikko: | Technical consultancy in internationalisation. |
Lehti: | International Marketing Review
1987 : WINTER, VOL. 4:4, p. 20-29 |
Asiasana: | INTERNATIONAL MARKETING PROFESSIONAL MARKETING |
Kieli: | eng |
Tiivistelmä: | An analysis of the internationalisation of technical consultancy firms as a service industry, based on two Swedish case studies, related to their networks of relationships with other firms and the critical role of their marketing. An outline of a strategy development procedure in three steps. Psychic distance and technical consultancy (TC) firms; the establishment chain; and the internationalisation of external relationships. Two Tables cover foreign activity and geographical distribution of the first foreign clients. |
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