haku: @author Davis, S. M. / yhteensä: 8
viite: 2 / 8
Tekijä: | Davis, S. M. |
Otsikko: | From "future perfect": mass customizing. |
Lehti: | Planning Review
1989 : MAR/APR, VOL. 17:2, p. 16-21 |
Asiasana: | PRODUCTION MANAGEMENT MARKETING MANAGEMENT |
Kieli: | eng |
Tiivistelmä: | Review of the implications of /MC/ mass customizing for company organization, plans and marketing potential. Technology needed for MC in products, markets, and organisations. Clothing MC and the waiting time. Eliminating the wait in the garment industry. The example of modulization. The service sector; equipment and process. MC markets. Units. Meeting individual needs and compensating for slow growth. An Exhibit illustrates market development. |
SCIMA